Agency: York and Chapel

Client: BlueShore Financial

Project: Create a campaign for local Financial Credit Union BlueShore Financial.

Wealth can mean something different to everyone. Wealth can be passing on a legacy to future generations, being able to pursue your passions or having the freedom to make your dream home a reality. As a team, we set out to show these different versions of wealth through intriguing imagery set in the very unique landscapes of British Columbia.

As a member of the team, I was involved in concept development and execution of creative. This included magazine ads, buses, bus shelters and billboards around the city and online ads.

Agency: York and Chapel

Client: Logitech

Project: Design Ebooks that Logitech can offer on their online resource centre.

These digital books were created for Logitech’s Business Resource Center. They were designed to follow Logitech’s very established brand but also have their own unique look and feel.

Agency: Aasman Brand Communications

Client: Yukon First Nations Culture and Tourism Association

Project: A Welcome Guide to the Yukon that focuses on the 14 First Nations of the territory.

This magazine was created to introduce the 14 First Nations of the Yukon to tourists and to share with them the stories, history and activities of the 14 regions.

I was the designer on this magazine that had a first run of 70,000.

Agency: Aasman Brand Communications

Client: Old Log Church Museum

Project: Create a campaign to promote the Old Log Church Museum in Whitehorse, Yukon.

To promote this local museum, we used the many amazing, and sometimes unreal, stories a person can hear on one of their daily tours. By only using a snippet, we intrigue the audience and call on them to “Get the rest of the story” by visiting.

During this campaign, I was involved in the concept development, the look and feel of the design, and the roll out of that design in the many different platforms used from print to digital.

Agency: Outside the Cube

Client: Bean North Roasting Co. Ltd.

Project: To design a new look for the products offered by Bean North, a local coffee roaster in Whitehorse, Yukon.

As part of the team tasked with updating the overall look of Bean North's products, I was responsible for creating illustrations to be incorporated into the new coffee bag designs. The illustrations featured not only the roasting process from start to finish, but also the regions in which the company sources their beans from.

Agency: York and Chapel

Client: BIC

Project: Create a cohesive and clean look and feel for BIC’s online Amazon Store.

BIC does everything, from pens and pencils to lighters to razors and more. We were tasked with making all these products stand out on their Amazon page, all while keeping everything cohesive and clean. This was achieved by using a neutral background so their colourful products can stand out, while also highlighting aspects of the design with their iconic orange. Fonts used are simple and classic.

BIC Amazon Store Link

Agency: Aasman Brand Communications

Client: Whitehorse Fishladder and Hatchery

Project: To revamp the fishladder’s viewing centre with informational panels.

This project included initial site visits for planning, panel design with original illustrations and, lastly, a site visit for over seeing installation.

Agency: Freelance

Client: Pull Top Tuners

Project: Create a jersey design for local men’s adult hockey team Pull Top Tuners.

This fun freelance project let me stretch my illustration muscles creating a unique logo for a local men’s hockey team. The can character was first drawn by hand then brought into Illustrator to be traced and coloured.

Alberta University of the Arts

Class: Information Design

Project: To create a book from an original idea and provide all content.

In my fourth year at AUArts, I was tasked with designing a book. I chose to make a cookbook based on death row inmate’s last meals.

This project included extensive research, organizing and art directing photo shoots, creating original illustrations and designing the entire book.

Agency: York and Chapel

Client: Logitech

Project: Animate the logo for the Logitech and Zoom Happiest Hour event.

The Happiest Hour event’s logo features an outlined illustration of their Rally Bar camera. Utilizing the lens of the camera and the speak easy theme of the event, the animation brings in a couple shifty eyes that give a wink to the viewer before returning to an inconspicuous lens.

Agency/Client: Aasman Brand Communications

Project: A promotional video to be shared on social media platforms.

This video was created in house to promote Aasman Brand Communications. It’s main components include the red balls (which are a major brand element for Aasman) and their various employees. The concept is that as the balls are moving around the office they are spreading inspiration, from the designers studio to the coffee room and beyond. In the final frames, the “inspiration” tumbles out the front door to be released into the world, much like how Aasman wants their work to be inspiring once it is launched.

I was lead on this project from start to finish. This included concept creation, video shooting and editing the final product.

Alberta University of the Arts

Class: Moving Pictures

Project: To write a commercial for an existing company.

During my fourth year at AUArts, I was paired up with the Film and Video Production class at SAIT to produce a commercial for Krazy Glue. During this project I served as the writer and director, and helped edit in post production.