Agency: Outside the Cube

Client: Yukon Wild

Project: To give Yukon Wild, a collaborative of outdoor outfitters operating in Whitehorse, Yukon, an updated creative look, from online advertisements to print media.

I was on the creative team tasked with revamping Yukon Wild's overall look and feel. We wanted the new look to reflect the one of a kind experiences they offer to customers seeking adventure in the great white north.

It began with a new stamp that incorporated their existing logo, and helped brand everything they offer as a genuine, one of a kind experience. Their online presence was updated, from new online advertisements to Facebook posts. And their print media was also refreshed, from 8-page informational handouts and pop-up banners for conferences to print advertisements.

Alberta College of Art and Design

Class: Branding

Project: To take an existing company and completely rebrand them.

I chose Jugo Juice for this project in my fourth year at ACAD. Jugo Juice is a company who believe in a healthier lifestyle though eating better. Everything was rebranded, from the exterior of their buildings to the stickers placed on their smoothie cups.

Project: To create an advertisement for Lululemon that targets a male audience. I chose to go in a direction that appealed to the everyday working man.
Client: Lululemon
Medium: Print (8.5x11)
Photography: Justen Lacoursiere
Concept by Jessica Nickel